Shaina Rozen
I turn “Huh?" into “Ah, I get it!” and “Meh” into “I gotta have it!”
When businesses struggle to stand out from the competition and explain what they do in words their customers understand, I’m there to help. Together, we translate complex information into clear communication, show their unique value, and inspire their audience to act.
Prior to starting Sidetone, I led branding, marketing, user experience design, and communication teams at several creative agencies. Now, I do similar content strategy and writing work through my own business.
While I’m no longer part of a larger company, I’m hardly a lone wolf. I feel fortunate to work with many collaborators and partners (including many of my old co-workers) to create better content and experiences together. It’s such rewarding work, and I’m so thankful to do it with people I admire!
My clients & colleagues would tell you I have a knack for:
Organizing a firehose of content or information into a logical, engaging flow
Asking the right questions to uncover the most intriguing, unique tidbits about a brand, product, or person
Wordsmithing a series of random ideas or messages into a succinct, crystal-clear story
Brainstorming creative ways to reach "your people"
Making conversation with anyone (especially handy during meetings and customer/stakeholder interviews)
Researching and recommending the best local restaurants (because who doesn’t love eating and supporting local?)
What’s Special About Sidetone
Pure Professionalism
Since I started my career in the corporate world, I learned the value of professionalism early on. When I make a promise, I keep it. When I set a deadline, I meet it. And when I say something, I mean it.
A MIX OF CREATIVITY AND ANALYSIS
As the daughter of a project manager and an architect, I have organization and artistry in my genes. This combination helps me create a final product for you that’s creative, cohesive, and effective.
VERSATILE BACKGROUND
After working with diverse companies (from startups to massive corporations) in diverse industries (from tech and finance, to healthcare and professional services), I can seamlessly transition into any situation.
AN ENJOYABLE EXPERIENCE
Stellar work isn't enough — it's the experience that keeps people coming back. See what it's like to have a clear process, frequent communication, and 100% follow-through.
Kind Comments From Clients
“Shaina is one of those rare professionals who you can throw into a chaotic situation and who hits the ground running, contributing immediately while lifting morale with her can-do attitude, team orientation, and quick smile. She takes initiative, delivers exemplary work on a timely basis, and when she doesn’t think she’s a good fit for what is being asked of her, she’s the first to speak up. Top-notch in every way.”
– Alan Lobock, Entrepreneur & Startup Advisor
