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Meet the Maker

 

Shaina Rozen

Many businesses struggle to stand out from the competition and explain their product or service in words that connect with their audience. As a content strategist and writer, I help companies do exactly that: differentiate their company, show their unique value, and translate complex information into clear communication.

Prior to starting Sidetone, I led branding, marketing, user experience design, and communication teams at several local creative agencies. Now, I do similar work (even with many of my old co-workers!) through my own business.

While I’m no longer part of a larger company, I’m hardly a lone wolf. I feel fortunate to work with many collaborators and partners to create better content and experiences together. It’s such rewarding work, and I’m so thankful that I get to do it with people I love and admire!

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 Fun Facts

  • I started my career in financial services and was a bond trader during the ‘08 recession.

  • I’m a quintessential oldest child and mom of a quintessential only child (plus a dog, my first baby).

  • I danced competitively through childhood and college—both great lessons in discipline, teamwork, and creativity.

  • I’m low maintenance about most things, but high maintenance about where to eat.

  • I have a vice for spa days, mindless reality TV, and crime documentaries.

 

 What’s Special About Sidetone

 
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Pure Professionalism

Since I started my career in the corporate world, I learned the value of professionalism early on. When I make a promise, I keep it. When I set a deadline, I meet it. And when I say something, I mean it.

 
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A MIX OF CREATIVITY AND ANALYSIS

As the daughter of a project manager and an architect, I have organization and artistry in my genes. This combination helps me create a final product for you that’s creative, cohesive, and effective.

 
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VERSATILE EXPERIENCE

After working with diverse companies (from startups to massive corporations) in diverse industries (from tech and finance, to healthcare and professional services), I can seamlessly transition into any situation.

 
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AN ENJOYABLE EXPERIENCE

Stellar work isn't enough — it's the experience that keeps people coming back. See what it's like to have a clear process, frequent communication, and 100% follow-through.

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Kind Comments From Clients

 

 “Shaina is one of those rare professionals who you can throw into a chaotic situation and who hits the ground running, contributing immediately while lifting morale with her can-do attitude, team orientation, and quick smile. She takes initiative, delivers exemplary work on a timely basis, and when she doesn’t think she’s a good fit for what is being asked of her, she’s the first to speak up. Top-notch in every way.”

– Alan Lobock, Entrepreneur & Startup Advisor

 
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