Use these free exercises to develop a brand and message that connect with your audience and differentiate your company.
One-on-One Audience Interviews
Helpful for: Uncovering what people do and feel, as well as why, so you can determine what they want and need to hear.
Empathy Maps
Helpful for: Putting yourself in your audience's shoes so you can understand their context and tell a story that resonates with them on a deeper level
Learn more at: gamestorming.com/empathy-mapping
Image by Business Model Toolbox
Journey Maps
Helpful for: Generating ideas for content and messaging that will deliver the right information, in the right way, at the right time and place
Learn more at: nngroup.com/articles/customer-journey-mapping/
Image by ServiceBridge
Differentiation Matrix
Helpful for: Pinpointing or prioritizing the messages that are most unique and relevant to your audience
Image by Financial Brand
StoryBrand BrandScript
Helpful for: Crafting a clear, memorable story that connects with your readers
Learn more in this summary article.
Image by StoryBrand
Bonus: Storytelling Tips
Helpful for: Writing stories that resonate with your audience and differentiate your brand
Learn more at: drawbackwards.com/blog/the-power-of-storytelling/(ghostwritten by Shaina)
Image by Drawbackwards